Guy Harvey adds three new brand ambassadors

Guy Harvey, Inc. has expanded Team Guy Harvey with Bill Boyce, Ryan Morie and Emmanuel Williams, a move the company says will help extend its ocean-conservation message through storytelling, art and adventure. The additions underscore the brand’s effort to reach new audiences while keeping marine science and responsible exploration at the center.

Why it matters: - Guy Harvey is broadening its ambassador roster to connect with more people who fish, travel, create content and care about ocean conservation. - The move ties brand marketing more closely to the Guy Harvey Foundation’s marine science, conservation and education work. - The additions are meant to carry the brand into new audiences without losing the company’s conservation-focused identity.

What happened: - Guy Harvey, Inc. expanded Team Guy Harvey with three new ambassadors: Bill Boyce, Ryan Morie and Emmanuel Williams. - The announcement was made in Fort Lauderdale, Florida, on Aug. 13, 2026. - Monica Mirro, senior vice president of the Guy Harvey brand, said the company is building “the next generation of an ocean-driven community.”

The details: - Bill Boyce is a fisheries scientist, photographer, filmmaker and television host. - Boyce has filmed international expeditions with Dr. Guy Harvey. - Boyce also contributed to productions including the BBC’s Blue Planet. - Boyce serves as Fishing Operations Guest Host and Lodge Fisheries Biologist at Tropic Star Lodge in Panama. - Ryan Morie is a U.S. Marine Corps veteran and longtime Guy Harvey supporter. - Morie creates films that focus on the catch, the journey, the environment and the anticipation around each fishing adventure. - Emmanuel Williams brings an unconventional approach to ocean adventure and a strong respect for marine life. - Williams is positioned as a fresh voice meant to make ocean exploration feel more inventive and accessible. - The brand said Boyce, Morie and Williams each bring distinct perspective, authenticity and expertise to Team Guy Harvey. - The company said the trio will help create new stories from the water and inspire more people to explore responsibly. - Guy Harvey products include performance apparel, everyday lifestyle products, artwork and experiences. - Merchandise helps support the Guy Harvey Foundation’s work in marine science, conservation and education. - Guy Harvey directed readers to follow the brand on Instagram at @DrGuyHarvey, on Facebook at DrGuyHarvey, on YouTube at Guy Harvey Official, on LinkedIn at Guy Harvey Enterprises and on X at @DrGuyHarvey.

Between the lines: - Guy Harvey is pairing brand expansion with credible ocean expertise, not just lifestyle marketing. - The ambassador mix suggests the company wants reach across science, filmmaking and adventure culture. - The emphasis on discovery and conservation points to a strategy that blends commerce with mission-driven storytelling.

What's next: - Boyce, Morie and Williams are expected to generate new content and field stories for the Guy Harvey brand. - Their work is likely to support future brand campaigns and conservation messaging tied to the Guy Harvey Foundation. - Guy Harvey signaled that it will keep expanding how consumers experience the brand while staying rooted in its founding legacy.